Friday, 29 April

Advertising vs Tech / Tech vs Design

A zinger this morning from Gaping Void:

There can be no technological solution without a cultural solution. Cultural solutions are more valuable and profitable than technological solutions. This got me thinking to a recent conversation I had with the Chief Marketing Officer of probably the most respected and "creative" ad agency on the planet. He told me:

Our best ideas no longer come from the copywriters. They're coming from the techies.

Which is an interesting point of view considering I saw this yesterday over at O'Reilly neatly summed up as "Are designers the new heroes of the computer industry?" [via del.icio.us/blackbeltjones]

Maybe it's just that we're all techies now?