Oct 10

Week 3

I left the cliffhanger in Week 1 struggling with the logo. After much revision, including the standard false “ah, this is it” moments at least twice, we got there. (Sorry it took so long team!) I will unveil as soon as I am able (couple of weeks probably) but I think we struck a balance between obviousness and subtlety.

Nicely it lets us do some interesting customisation based on user activity, clearly inspired by the ace Dopplr http://blog.dopplr.com/2007/10/23/in-rainbows/ ‘sparklogo’ that changes with cities visited and building on work from /dev/fort4 performing colour frequency analysis on content the user sees. Look at pictures of blue skies and the logo will start reflecting that, dive into something else and primary colours might become prominent.

Ah, you’ll get it when you see it.

Oct 10

Week 1


I’m hitting the reset button the weeknote counter because technically my extended run of designer-at-large amongst you has come to an end. I’ve signed an employment contract, have a desk in an actual office and a list of tasks all for one company. Shit got real, as I imagine the kids say.

We’re going to be a wee bit hush for a few weeks yet, but only a few as I think we’re looking at three or four products out and proud by end of the year at a minimum. Fast, good, cheap – we picked the first two.

So I talked about doing some wireframes and mockups for iPad apps before, these are ongoing. In the gaps I’ve been doing logo designs for company. Man, I forget how hard this stuff is. Doing a tweak or refresh of something existing I’ve done a few of, but from scratch only two or three. You try to conjour up all your hopes, ideas, messages into as few strokes as possible. Oof, proper Hard.

It continues.

App of the week: updated Remote, now for iPad. Pretty nice, playing this tune from here on that thru the big speakers using this. Sweet.